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    OLD GUYS RULE – PRIVACY POLICY

    Last updated: 9.12.25

    Old Guys Rule (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information securely and responsibly. This Privacy Policy explains what information we collect, how we use it, and your rights under the UK GDPR.

    By using our website, purchasing from us, or subscribing to our newsletter, you agree to the terms of this Privacy Policy.

     

    1. INFORMATION WE COLLECT

     We collect personal information so we can fulfil orders, provide customer support, improve our services, and personalise our marketing.

    1.1 Information you provide

    When you interact with us, we may collect:

    • Name
    • Email address
    • Delivery and billing address
    • Phone number
    • Order details
    • Communication preferences

    We do not store credit/debit card information. All payment data is processed securely by third-party payment providers (Shopify Payments, Apple Pay, Google Pay, PayPal, Clearpay).

    1.2 Information collected automatically

    When you browse our website, we may collect technical data such as:

    • IP address
    • Device type
    • Browser type
    • Pages visited
    • Time spent on site
    • Products viewed

    This helps us improve the experience and analyse website performance.

    1.3 Information from third parties

    We may receive anonymised analytics data from advertising and analytics partners (e.g., Google Analytics, Meta Ads).

     

    2. HOW WE USE YOUR INFORMATION

    We process your personal data for the following purposes:

    2.1 To fulfil your orders

    • Processing payments
    • Packaging and shipping orders
    • Sending order and delivery updates

    Legal basis: Performance of a contract.

    2.2 To provide customer support

    • Responding to queries
    • Handling returns or exchanges

    Legal basis: Legitimate interests & performance of a contract.

    2.3 To send marketing communications

    • Email newsletters
    • Early access launches
    • Product announcements
    • Offers for subscribers

    Legal basis: Consent (for email marketing) and legitimate interests.

    You may unsubscribe at any time.

    2.4 To improve our website and products

    • Analytics
    • Understanding customer behaviour
    • Improving product range

    Legal basis: Legitimate interests.

     

    3. WHERE WE STORE CUSTOMER INFORMATION

    3.1 Shopify (E-commerce platform)

    We store order information in Shopify, including name, email, address, phone number, and order details.
    Shopify’s privacy policy: https://pay.shopify.com/tos-privacy-policy

    3.2 Mailchimp (Newsletter provider)

    We store subscriber names and email addresses in Mailchimp.
    Mailchimp’s privacy policy: https://mailchimp.com/legal/privacy/

    3.3 Payment providers

    All card/transaction information is handled securely off-site by:

    • Shopify Pay
    • Apple Pay
    • Google Pay
    • PayPal
    • Clearpay

    We never access or store card numbers.

     

    4. ADVERTISING & DATA SHARING

    We do not sell any customer information.

    However, to improve the relevance and effectiveness of our advertising, we may securely share limited customer data with approved advertising partners such as Google and Meta (Facebook/Instagram).

    All data is encrypted (hashed) before being uploaded and is not visible to the partner or any other advertiser.

    4.1 Google Customer Match

    We may share the following information with Google:

    • Email address
    • Name
    • Phone number (if provided)

    Google uses this encrypted data to:

    • Show relevant ads to customers who already know our brand
    • Create similar audiences (people with similar interests)
    • Improve advertising performance
    • Prevent irrelevant advertising

    Google does not gain access to your order history or payment details.

    You can adjust your Google ad settings at:
    https://adssettings.google.com

    4.2 Meta Custom Audiences (Facebook & Instagram)

    We may upload encrypted customer information to Meta for:

    • Retargeting people who visited our website
    • Showing relevant ads to past customers
    • Creating lookalike audiences

    Meta does not receive payment information or order details.

    You can manage your Meta ad preferences at:
    https://www.facebook.com/ads/preferences

    4.3 Advertising and Customer Data Sharing with Google

    To improve the relevance and effectiveness of our advertising, we may share limited customer information with Google using a secure, encrypted process known as Customer Match.

    This allows us to show ads to people who have previously purchased from us or subscribed to our newsletter, and to find similar audiences who may be interested in our products.

    What information we may share

    We may share the following information with Google:

    • Email address
    • Name
    • Phone number (if provided during purchase)

    This information is hashed (encrypted) before it is sent to Google and cannot be used by Google to identify you outside of matching you to an existing Google account.

    How this information is used

    Google uses this information only to:

    • Match you to a Google account for advertising purposes
    • Help us reach customers or people with similar interests
    • Improve the performance of our ads
    • Prevent inappropriate or irrelevant advertising

    Google does not receive payment information, order history, passwords or any other sensitive personal data.

    Legal basis for processing

    We process this data under:

    • Legitimate interests – to promote our products to people who have previously expressed interest in Old Guys Rule or purchased from us
    • Your consent – where you have agreed to receive marketing communications

    How to opt out

    You can opt out of your data being used for advertising at any time by:

    • Emailing us at info@apeindustries.co.uk, or
    • Unsubscribing from our newsletter, or
    • Adjusting your Google Ads settings at https://adssettings.google.com

    If you request removal, your information will be excluded from future Customer Match uploads.

    Data protection

    • All data shared with Google is encrypted and cannot be accessed by third parties
    • Google does not share this data with other advertisers
    • Google retains the data only for the purposes of matching and audience creation
    • We never sell or trade customer information

    This process complies with UK GDPR and Google’s own data protection requirements.

    ✔ Updated structure
    ✔ Updated language
    ✔ Updated formatting
    ✔ Clarified legal bases
    ✔ Google Customer Match section
    ✔ Meta Custom Audiences section
    ✔ Shopify optimisation wording

     

    5. INFORMATION SHARING

    We may share data with trusted third parties only when necessary:

    We share information with:

    • E-commerce providers (Shopify)
    • Email service providers (Mailchimp)
    • Payment processors
    • Couriers (for order delivery)
    • Advertising partners (Google, Meta)

    These companies only access the information needed to perform their service.

    We may share information if required by law, such as in cases of fraud, criminal investigations, or threats to safety.

    We never sell or rent your personal information to any third party.

     

    6. YOUR RIGHTS (UK GDPR)

    You have the right to:

    • Access the personal data we hold about you
    • Request correction of inaccurate information
    • Request deletion of your information (“right to be forgotten”)
    • Withdraw consent for marketing
    • Request a copy of your data
    • Object to certain processing activities
    • Restrict processing in certain circumstances

    To exercise your rights, email us at: info@apeindustries.co.uk

    We will respond within 30 days.

     

    7. DATA RETENTION

    We retain customer information only for as long as necessary:

    • Order information: up to 7 years (for tax and accounting requirements)
    • Newsletter subscriptions: until you unsubscribe
    • Advertising audience data: until removed or expired

    You may request deletion at any time.

     

    8. SECURITY

    We use physical, electronic and procedural safeguards to protect your data.

    Access to customer data is restricted to employees who need it to perform their job (customer service, fulfilment, marketing, and compliance teams).

     

    9. COOKIES & ANALYTICS

    Our website uses cookies to operate correctly and to improve your experience.

    We use analytics tools (e.g., Google Analytics) to understand how visitors use our site.

    This data is anonymised wherever possible and is not sold or shared beyond what is necessary for website performance and advertising.

    You can manage cookies in your browser settings.

     

    10. LINKS TO OTHER WEBSITES

    Our website may contain links to external sites. We are not responsible for their privacy practices and recommend reviewing their privacy policies.

     

    11. CHANGES TO THIS POLICY

    We may update this Privacy Policy occasionally. Updates will be posted on this page. For material changes, we will notify customers on our website.

     

    12.EDITING YOUR ACCOUNT

    If you have an account with us, you can edit your name, billing/shipping addresses, telephone number, password and email address at any time. You can request to have your account with us deleted at any time by emailing info@apeindustries.co.uk or by mail at:

    [Re: Privacy Compliance Officer]

    Ape Industries Co. Ltd.
    Unit 6 Buzzard Court
    Mullacott Cross Industrial Estate
    Ilfracombe
    North Devon
    EX34 8PX
    United Kingdom

     

    13. CONTACT US

    If you have any questions or requests relating to your personal data, you can contact us at:

    info@apeindustries.co.uk
    Old Guys Rule UK
    Ape Industries Co. Ltd.