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Old Guys Rule was established in 2003 as a tribute to the legendary American surfer Doug Craig. The brand developed on a regular day while Doug and his professional surfer son Don were out enjoying a surfing session on the magnificent Californian coastline. While watching his father catch a perfect peeling right hand wave Don turned to his surfer buddy and mused 'Gee - old guys rule'.
After this epiphany Don made a bumper stickers for his Dad affectionately using the phase 'Old Guys Rule'. The saying 'Old Guys Rule' soon caught on striking a nerve with the 40-65 year old baby boom surfers. Don decided to print his phase on a few tees and sold them through several California Surf Stores. They sold out immediately!